Risqué // Creative Concepts & Social Media Content

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RISQUÉ // NOSSO METAVERSO

Risqué is an international brand of nail polishes and nail care, pioneering in setting trends and serving as a reference in Brazil for millions of consumers in the category. One of these trends was the launch of the "Nosso Metaverso" collection (Our Metaverse), a line of iconic colors with playful names inspired by the digital world and Brazilian meme culture.

To give this launch the deserved visibility, we started with the insight that colors have the power to invite us to explore new perspectives and sensations, expanding our vision of the world. Thus, we crafted a major digital campaign with the concept "Inspire-se no mundo virtual para colorir a vida real" (Get inspired by the virtual world to color real life), inviting people to embrace the new colors and explore the different versions of themselves.

For this campaign, we developed a creative strategy, resulting in a 30" digital movie; a perennial content plan for different social media platforms, supported by collaborations with Brazilian influencers, such as Roberta Muniz and Julieta Assi, as well as an innovative action: the creation of the first nail salon within the metaverse.

// KEYWORDS

creative copywriting, creative strategy, creative concept, digital campaign, movie script,

social media content, Instagram, Facebook, YouTube, Twitch, metaverse, beauty, personal care,

nail polish, fashion, B2C

// LINKS
Press release: "ABC da Comunicação: Risqué apresenta primeira esmalteria do Metaverso" (in PT-BR)
Instagram: @risqueoficial
YouTube: @risque

// CREDITS
Client: Risqué (Coty Brazil)
Creative agency: AMPFY (Brazil)
Creative Director: Bruno Érnica
Copywriters: Meli C. Botelho, Krishna Alves Montezuma
Art Directors: Luiz Gustavo Maciel, Camila Gomes da Rocha, Carolina Elias, Amanda Sato Coutinho
Content Lead: Vanessa Brito
Community Manager: Jacqueline Martins

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RISQUÉ DIAMOND GEL // 2 PASSOS PARA BRILHAR

Risqué Diamond Gel is a Risqué's premium line of nail polishes that offers a gel effect, high durability, and shine, all with ease and convenience.

All these attributes align perfectly with the end of the year - a prime time for celebrating, being happy, and, of course, shining brightly. Building on this insight, we crafted a digital campaign with the concept "2 passos para brilhar" (2 steps to shine) inviting consumers to discover their radiance for the festive season, with plenty of color, practicality, shine, and durability.

For this campaign, we developed a creative strategy and concept, resulting in a social media content plan, supported by Brazilian influencers and celebrities such as Luciana Gimenez and Shantal, in addition to visual assets produced exclusively for the campaign.

// KEYWORDS

creative copywriting, creative strategy, creative concept, digital campaign, movie script,

social media content, Instagram, Facebook, beauty, personal care, nail polish, fashion, B2C

// LINKS
Instagram: @risqueoficial

// CREDITS
Client: Risqué (Coty Brazil)
Creative agency: AMPFY (Brazil)
Creative Director: Bruno Érnica
Copywriters: Meli C. Botelho, Krishna Alves Montezuma
Art Directors: Luiz Gustavo Maciel, Camila Gomes da Rocha, Carolina Elias, Amanda Sato Coutinho
Content Lead: Vanessa Brito
Community Manager: Jacqueline Martins